Training
Accompanying innovation projects
Context and need
The Innovation Directorate of GRTgaz, in collaboration with the operational teams, developed three new innovative offers for external European customers. In order to test the market for these three products and maximize their commercial potential, a harmonisation and restructuring of marketing and communication media was necessary.
Actions
Create a technical and inspiring digital catalogue, presenting three new innovative offers for foreign customers.
Results
- A qualitative digital catalogue, transmissible to a national and European clientele
- Graphic elements of photorealistic quality available for the creation of the website
- A clear, structured, and “ready-to-use” innovative offer for commercial development