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Training
Creating a Design Studio: Attijariwafa Bank
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![](https://assets-global.website-files.com/615c59fc4b52f204abb1f4c5/61644d8920e70dcd54efbd7e_HeartStraight.png)
Context and need
Attijariwafa Bank launches an internal Design Studio with the aim of rethinking the user paths of its products and services and improving its customer experience
![](https://assets-global.website-files.com/615c59fc4b52f204abb1f4c5/61644dd7c3ab0100a16af399_vertical-dashes.png)
![](https://assets-global.website-files.com/615c59fc4b52f204abb1f4c5/61644dd7c3ab0100a16af399_vertical-dashes.png)
![](https://assets-global.website-files.com/615c59fc4b52f204abb1f4c5/61644d89e96890d788173ba4_Clock.png)
Actions
Ensuring the Rise of the Design Studio
![](https://assets-global.website-files.com/615c59fc4b52f204abb1f4c5/61644d893b18bec6413a8eec_star.png)
Results
- A structured and positioned offer within the group to maximize its adoption by the different entities
- A methodological corpus to support the team in place in the deployment and operationalization of the offer
- The UX/UI design of a new mobile payment application tested and validated by end users