Strategy
Design of a start-up support programme for the leading container port in Africa and the Mediterranean: Tanger Med
Context and need
- Tanger Med is a major player in the Moroccan economy and today rivals the largest ports and industrial zones in the world
- To continue to deploy its performance and competitiveness, innovation is a key lever. In this context, Tanger Med Special Agency has decided to design a support and funding program for startups in collaboration with INSKIP, aiming to make its ecosystem a catalyst for innovation in the region.
Approach and methodology
- Structuring an innovation strategy to align the innovation ambition and the resulting program
- Field exploration to structure a relevant value proposition that meets the expectations of the various stakeholders
- Detailed understanding of the existing situation, in order to define a differentiating positioning
Actions
- 30 interviews with various stakeholders in the Tanger Med ecosystem (businesses, ecosystem, customers), startups in Morocco and internationally
- Benchmark of inspiring and existing initiatives in the region
- Structuring a concrete and actionable innovation roadmap
- Design of the value proposition and specific program content
Results
- Mission in progress