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Startups d’Etat

Initiate and deploy a "State Startups" programme in Morocco in collaboration with ADD, AFD, and guarantors of the Beta.gouv methodology

Startups d’Etat

Context and need

  • The Beta.gouv methodology has proven itself in France, initially supported by DINUM with the launch of 100 digital public services based on the lean startup methodology
  • On the strength of this experience, AFD joined forces with ADD to test this methodology with Moroccan public administrations and chose INSKIP to pilot this deployment and support the 2 selected State startups

Approach and methodology

  • Application of the lean startup methodology to the creation of two public services: autonomy, impact, continuous experimentation
  • Mobilisation of Associated Entrepreneurs to deploy startups and their impact hand in hand with the two intrapreneurs
  • Management of the process and coordination of the various stakeholders in order to monitor its impact and anticipate its amplification


  • Construction of two State Startups: Diramino, a platform working for the financial inclusion of Moroccan youth and JIL'DAR a community of content creators supported by the Maisons des Jeunes (public cultural institutions working for the development of youth)
  • Structuring of two Boards of Directors and preparation for refinancing requests
  • Accompaniment of the ADD in the design of a state incubator and the amplification of the approach



  • Design of the platform and two educational modules: Managing your budget & Choosing your financial services
  • 2,100+ youth completed the course  
  • 2000 community members


  • 3500 unique visitors on the website
  • 200 online applications for the initiative
  • Design and deployment of participatory trainings per month with the youth of Azilal and a growing interest of the local community, with 30 video contents produced in Azilal
  • 320,000 cumulative views based on the 7 JIL'DAR video productions posted on Instagram